I chanced to listen to the radio the other day, something I haven't done often in over twenty years. The radio in the car I was driving happened to be tuned to what used to be called an oldies station, but these days is kind of the same mush on every radio station—a blend of stuff from the '70s up to now, with recordings of the same "DJ" everybody probably hears across the country on some stations, because local broadcast radio is basically dead.
But that's a rant for another day.
As I drove, the unmistakable opening notes to a song I remembered fondly from my childhood started, and I thought something like "Man, I loved this, but I was a kid, rarely listened to the words, and can't even remember what the second or third verses might be." So I listened.
Turns out, there was good reason for that. The song doesn't go anywhere. There's the verse, the chorus, repeat, and done. It's literally three great hooks, some "deep" lines that don't add up to anything, and nothing more.
Now, the purpose of the song was to support a movie about a band, Eddie and the Cruisers. The song wasn't important, per se, to the movie except to have something cool, rocking, and distinctive for the band to play. Those hooks, that feel, was what was important, really. But as a song, it falls apart because it's not about anything, and the melody doesn't go anywhere.
In a way, the song is quite good for what it is supposed to be. It's supposed to be a minor hit from the early 1960s, pre-British Invasion. As that, it actually fits some standards of the time. Short. Emotional. Uncomplicated.
But even there, the shortest songs of the era had a feeling of going somewhere. "Stay (Just A Little Bit Longer)" by Maurice Williams & The Zodiacs is about a minute and a half, but even though it's static in a storytelling sense (it ends with the same plea that opens it), it has real emotional movement to it. "On the Dark Side" tries to do this with the (wonderful, if brief) sax solo.
This is why the song is a nostalgia piece, not something that new generations discover and embrace as their own, in spite of the cult status of the movie for which it was created.
This is a good thing to remember when writing a story (of any length), too. Yes, you need a great hook, something to grab the reader and make him think "Whoa, that's cool!" And if you can do three great hooks, that's even better. but you need more than just hooks. The story has to be about something, and has to have some kind of movement to it, even if you wind up right back at the beginning.